Cadent

Today, Cadent powers the evolution of TV brand advertising. And with the acquisition of AdTheorent earlier this year, we are expanding into a robust Omnichannel platform. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

We are seeking a dynamic and results-driven sales leader to drive the growth and adoption of Cadent’s self-service DSP in the Eastern Region. Reporting to the Managing Director of Self-Service, this role is responsible for identifying and capitalizing on programmatic sales opportunities, developing and executing a regional go-to-market strategy, and leading a high-performing sales team. The ideal candidate possesses deep industry relationships, a strong understanding of the programmatic landscape, and a passion for driving revenue growth through strategic client partnerships.

Responsibilities

• Partner with and mentor a team of sellers to accelerate self-service DSP adoption and exceed regional revenue targets.
• Develop and implement effective prospecting strategies to expand market presence and drive new business opportunities.
• Cultivate and strengthen relationships with key brands and agencies, identifying tailored solutions to meet client needs.
• Partner cross-functionally with Client Services, Product, and Marketing teams to ensure a seamless customer experience and product-market alignment.
• Stay informed on industry trends, evolving technologies, and competitor activities to refine sales strategies and positioning.
• Provide actionable client feedback to Product and Operations teams to drive continuous improvements in the DSP offering.
• Deliver compelling sales presentations and platform demos to showcase Cadent’s value proposition and unique differentiators.
• Represent Cadent at industry events, conferences, and networking functions to elevate brand presence and establish thought leadership.
• Develop and execute strategic account plans that maximize both immediate and long-term revenue opportunities.
• Engage with key decision-makers to position Cadent as the preferred self-service DSP solution.

Qualifications

• 7+ years of experience in programmatic sales, with a strong preference for self-service DSP expertise.
• Proven ability to recruit, develop, and lead high-performing sales teams in a fast-paced, results-driven environment.
• Established relationships with senior decision-makers at agencies and brands, with a track record of successfully closing deals.
• Deep understanding of programmatic advertising, ad tech ecosystems, and data-driven marketing strategies.
• Exceptional presentation, negotiation, and consultative selling skills, with the ability to translate complex solutions into client value.
• Strong analytical mindset, with the ability to leverage data-driven insights to optimize sales strategies and customer engagement.

If the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally

Pay Range

USD $150,000.00 – USD $165,000.00 /Yr.