Capitol Broadcasting Company

Are you passionate about optimizing audio and digital marketing campaigns and capable of improving results for our clients? Join our talented onsite team as a Campaign Strategist and help us drive success through innovative strategies and expert insights.

Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Campaign Fulfillment: Manage the end-to-end fulfillment of all audio and digital marketing campaigns, ensuring timely and accurate execution.
• Reporting and Analysis: Generate timely monthly detailed reports on campaign performance, providing actionable insights to influence future strategies.
• Optimization: Continuously monitor and adjust campaigns to maximize effectiveness and ROI for the client.
• Insights and Strategy: Function as a subject matter expert for the sales team. Offer strategic advice and insights before and during client sales calls in collaboration with sales leadership.
• Team Presentations: Ability to present research, best practices, trends and more during weekly sales meetings.
• Collaboration: Work closely with multiple departments to ensure seamless campaign execution and alignment with client goals.
• Market Research: Conduct research to stay informed about industry trends, competitive landscape, and emerging marketing strategies. Gather, collect, and organize pertinent information from various internal and external sources.
• Client Interface: Ability to service a limited group of clients and prospects as part of your personal book of business.

Required Education and Experience:

• High school diploma plus 3+ years of experience in marketing.
• Proficiency in digital marketing tools, CRM software, Microsoft Office Suite.
• Knowledge of various digital marketing tactics including display, Pre-roll, OTT/CTV, paid social, and paid sponsor content.
• Strong analytical, communication and presentation abilities with a proven track record of campaign optimization success.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and as part of a team in a fast-paced environment.
• Curious life-long learner.
• Experience with Google Ad Manager and/or other related platforms

Preferred Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field
• Google Ad Manager 4 certification
• Familiarity with audio attribution tools such as Veritone
• InDesign skills
• Experience with Nielsen, Scarborough or related audience measurement tools

Physical Demands:

• Sitting for extended periods – Majority of the work is done at a desk using a computer.
• Repetitive hand movements – Frequent use of a keyboard and mouse.
• Ability to traverse short distances, moving around the office for meetings or collaboration.
• Light lifting – May need to lift office materials (e.g., reports, small equipment) up to 10-15 lbs.
• Visual and auditory focus – Requires prolonged screen time and listening to audio content.

Working Conditions:

• Office Environment – Primarily onsite in a professional office setting.
• Collaborative Workspace – Frequent interactions with team members and sales staff.
• Fast-Paced Atmosphere – Deadlines and campaign adjustments may require quick decision-making.
• Regular Meetings – Participation in team presentations and strategy discussions.
• Minimal Travel – Possible occasional travel for training, client meetings or industry events.
• Standard Work Hours – Typically Monday–Friday, with possible extended hours during campaign deadlines.

Why You’ll Love Collaborating with Us:

• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation.
• Growth Opportunities: Continuous learning and development to help you grow in your career.
• Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits:

• Competitive salary based on experience.
• Benefits package include:

• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.